Ideas For Using Mobile Marketing For The Best Results
Mobile marketing can really be an intelligent business move in the business world. Mobile marketing requires a large amount of hard work. It can be an overwhelming to consider all of the possibilities at first. This article provides solid information on mobile marketing and what it can do for the success and growth of your business.
Don't forget about your existing customers when you go after new ones with your marketing tactics. Existing customers will have a better reaction to texts than new ones. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
It's important to promote your mobile marketing as much as possible, including in all social media markets. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.
Begin by developing an appropriate database. Only use people that have opted into your messaging system. You must get their go ahead before you begin. This can be done either with a Web form or having the person text you with a given short code you gave them.
Work for your target market. If you don't know what your customers want, find out! Without knowing your customers' interests, you can't effectively provide products they'll buy. Learn as much as you can about the wants and needs of your customers as you can and you'll be more successful.
To get special offers and save money, advertise your campaign. Mention it on your website, in ads and on various social networks. If people feel that your mobile campaign could be helpful, they are likely to sign up. Make it fun or interesting. Make the offer available for a "limited-time" to get people to take action.
It's imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. You can encourage your customers to start talking up your company by rewarding them when they give you social network attention. This is a great way to generate buzz about your product.
QR codes can help you make your content more appealing and accessible to customers. QR codes can help you share coupons, discounts, and other promos. They are easy to capture via a cellphone and easy to use. QR codes are just one more way to engage customers on a more personal level.
Use A/B testing on your mobile page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn't. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You can use this information to select the best landing page.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
Don't forget about your existing customers when you go after new ones with your marketing tactics. Existing customers will have a better reaction to texts than new ones. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
It's important to promote your mobile marketing as much as possible, including in all social media markets. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.
Begin by developing an appropriate database. Only use people that have opted into your messaging system. You must get their go ahead before you begin. This can be done either with a Web form or having the person text you with a given short code you gave them.
Work for your target market. If you don't know what your customers want, find out! Without knowing your customers' interests, you can't effectively provide products they'll buy. Learn as much as you can about the wants and needs of your customers as you can and you'll be more successful.
To get special offers and save money, advertise your campaign. Mention it on your website, in ads and on various social networks. If people feel that your mobile campaign could be helpful, they are likely to sign up. Make it fun or interesting. Make the offer available for a "limited-time" to get people to take action.
It's imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. You can encourage your customers to start talking up your company by rewarding them when they give you social network attention. This is a great way to generate buzz about your product.
QR codes can help you make your content more appealing and accessible to customers. QR codes can help you share coupons, discounts, and other promos. They are easy to capture via a cellphone and easy to use. QR codes are just one more way to engage customers on a more personal level.
Use A/B testing on your mobile page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn't. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You can use this information to select the best landing page.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
Text-Message Marketing
Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.
The use of text messaging, also called SMS (for short message service), has exploded in this country. Some 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group. That is more than the number of cellphone calls and a threefold jump from 2007, with some of the biggest increases occurring in people over the age of 30.
Thanks to regulatory quirks, however, SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.
“I like to think of it as the certified mail of digital communications,” said Jeff Lee, president of Distributive Networks, a text-messaging application and consulting firm based in Washington. “When you want to be sure people see something, send it by text.”
Mr. Lee’s company worked with the Obama campaign on its use of SMS in August 2008 to announce Joe Biden as its pick for vice president. An estimated 2.9 million people registered to receive the text. (They were supposed to be first to get the news, but CNN beat the release by two-and-a-half hours.) The promotion generated millions of new mobile phone numbers, which the campaign then used to send out more texts drumming up donations and volunteers.
A year later, in part inspired by the publicity over those efforts, sports teams are using SMS to increase ticket sales, health clubs are using it to hand out trial gym passes, and a luxury home-design chain plans to use it to enhance the shopping experience for those in the market for a bidet.
Let’s review the rules for getting started:
1. Don’t even think about doing it the illegal way.
While SMS is less plagued by spam than e-mail, it’s not without its bottom feeders. Spammers using automated dialers can hack into the nation’s SMS infrastructure through the Web and blast out millions of texts to random cellphone numbers. If you were considering hiring one of these firms to do your marketing, don’t. Not only might it expose you to stiffened penalties pending in Congress for text spam, but the vast majority of the messages will never even get through, or through for long, before the cellphone carriers cut you off.
The use of text messaging, also called SMS (for short message service), has exploded in this country. Some 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group. That is more than the number of cellphone calls and a threefold jump from 2007, with some of the biggest increases occurring in people over the age of 30.
Thanks to regulatory quirks, however, SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.
“I like to think of it as the certified mail of digital communications,” said Jeff Lee, president of Distributive Networks, a text-messaging application and consulting firm based in Washington. “When you want to be sure people see something, send it by text.”
Mr. Lee’s company worked with the Obama campaign on its use of SMS in August 2008 to announce Joe Biden as its pick for vice president. An estimated 2.9 million people registered to receive the text. (They were supposed to be first to get the news, but CNN beat the release by two-and-a-half hours.) The promotion generated millions of new mobile phone numbers, which the campaign then used to send out more texts drumming up donations and volunteers.
A year later, in part inspired by the publicity over those efforts, sports teams are using SMS to increase ticket sales, health clubs are using it to hand out trial gym passes, and a luxury home-design chain plans to use it to enhance the shopping experience for those in the market for a bidet.
Let’s review the rules for getting started:
1. Don’t even think about doing it the illegal way.
While SMS is less plagued by spam than e-mail, it’s not without its bottom feeders. Spammers using automated dialers can hack into the nation’s SMS infrastructure through the Web and blast out millions of texts to random cellphone numbers. If you were considering hiring one of these firms to do your marketing, don’t. Not only might it expose you to stiffened penalties pending in Congress for text spam, but the vast majority of the messages will never even get through, or through for long, before the cellphone carriers cut you off.
How does a White Label Reseller Program in fact Operates
Text message advertising and marketing is gaining wide reputation with all kinds of firms opting for textmessage advertising software package to acquire superb returns on their advertising and marketing campaigns. The idea behind SMS advertising and marketing is very advantageous for the firms due to the fact they are able to simply and cost-effectively reach out to their clients with numerous delivers, coupons, critical data, specifics of events and a lot much more.
As text message advertising and marketing is gaining reputation with such a wide acceptance, many individuals are now enthusiastic about becoming resellers for a number of SMS marketing and advertising firms. Opting to get a white label reseller program is an excellent method to generate profits by providing your clients a genuinely promising textmessage marketing and advertising software program which is certain to succeed on account of its established capability and increasing reputation. Beneath a white label reseller program, a reseller can develop his personal internet site and organization name. You personal your company but are promoting a prepared to make use of item by re-branding it as your personal.
What's SMS advertising and marketing?
SMS marketing and advertising requires sending different promotions, occasion particulars discounts coupons and codes from a enterprise to its consumers utilizing SMS messaging service. This service is billed on monthly basis and has emerged because the least expensive strategy to promote items and services.
With all the advancement in technologies, now conventional approaches of advertisement like newspapers, Television, billboards are no much more productive. Individuals are now enthusiastic about anything which is quick and interactive. This type of marketing also insures normal flow of consumers by spending minimal amounts of income. SMS marketing and advertising software program assists you in achieving just that as majority of individuals these days personal cell phones and they open each and every and each and every text message that they get.
Advantages as being a white label reseller
You can find wonderful advantages of opting for any white label reseller program as you'll get a prepared to make use of item as well as a firm assistance in the firm providing this SMS marketing and advertising software program. You also get helpful tools like assistance videos and web site widget and considerably a lot more. You need to do essential Search engine marketing to boost your search engine visibility to ensure that your internet site isn't buried below millions of other web sites.
It is possible to also give technical help for your buyers in consultation along with your parent organization. You ought to discover of approaches to deal with manage panel and attend towards the concerns and issues of the buyers.
You need to pick a text message advertising business that gives fantastic items in the cost-effective prices because it can help you in taking your competitors head on and nevertheless sustain your margins. Read all of the terms on the contract that's to become signed with all the parent organization and be sure that you've got capability to fulfill each of the circumstances to turn into a effective white label reseller.
On the lookout for Blogging Concepts? Attempt These Strategies!
If you'd like a brand new technique to communicate with folks that share your interests, attempt blogging. You could commit as a great deal time as you'd like with posting content material, which tends to make blogging a practical hobby. Read this short article to discover far more on how you can make a profitable weblog and retain web site guests!
Maintain tabs in your targeted traffic level. These numbers can let you know a great deal. You will obtain, nevertheless, that the amount of readers that frequent your weblog is very important nevertheless it will not be the only deciding aspect in regardless of whether you are going to generate profits. Some blogs might have an incredibly choose readership however be incredibly lucrative.
Enabling guests to post in your weblog is a superb approach to get additional folks for your internet site and boost your visibility. Bloggers are usually trying to find areas to contribute their material to. And needless to say, they're going to in all probability need to promote their contributions, top men and women back for your weblog.
In case you can, you need to make use of a custom WordPress theme. In today's time, readers possess the capability to recognize themes that happen to be incredibly generic in nature. Employing these generic themes are just fine provided that you modify up your header style in order that it's a lot more exceptional.
Attempt choosing your size your self. Determine a post size that may match together with your abilities and habits. Do not copy other bloggers, attempt obtaining what functions for you personally by experimenting. Some 600-700 words per entry, and some write 2000-3000 words per entry. Attempt testing what performs for the personal writing style and requirements.
When beginning a profitable weblog, you will need to discover to become constant and patient. Consistency can be a important element simply because you have to offer fresh data which will engage readers regularly. To be able to obtain readers and make a prosperous weblog, you should also be patient. It might take time for the weblog to catch on.
Consist of a simple to stick to index in your weblog page. For those who usually do not have an index, the men and women who view your web site might have a tough time attempting to navigate across your web-site. An index will make your web site extra user-friendly, that will bring your readers back for a lot more.
A simple factor to complete, that may help your readers evaluation pertinent material inside your weblog, is usually to involve bullet points. These not merely help the reader in scanning, but will also break up your entry into a far more simple to read piece. Make your bullets bold to improve the ease of use also.
Do not go as well broad along with your posts. For those who have various capabilities, attempt employing them on a particular subject. Generating broad weblog posts in an uncontrollable way could make your brand dissolve. Even when you've readers that happen to be thinking about several topics, you happen to be creating it tougher for persons to recognize your single brand.
Make your writing as well as the subjects which you write about tempt your reader. You generally desire to leave them wanting much more, and hunting forward for your subsequent post. Should you be in a position to perform this 90% with the time, you are going to have most people coming back to check your weblog generally.
If you would like to succeed with blogging, you'll need to produce certain that you simply know what you will be carrying out. Take the time just before you get started your weblog to perform investigation, to ensure that you may be sure to acquire out of it what you wish. Read as a lot as you are able to around the topic, and be 100% specific that you simply have each of the know-how that you just require.
Develop archives for the blogs which are sorted by title, as opposed to the month they had been developed. Choose about ten topics that your posts may very well be sorted into. This may give readers less difficult access for the archived info associated to their interests. Monthly archives are far much more hard to find distinct topics in.
Take into consideration acquiring sponsors for the weblog. Sponsors offer you funds for among two factors. They either need to help the message you might be broadcasting or they may be benefitting by placing their very own name or item in front on the reader. Either way, you've got manage of what your reader sees and this really is surely an benefit.
As stated previously inside the report, blogging is often a entertaining, simple hobby to choose up. Obtaining the best weblog hosting website and layout for the content material would be the most tricky aspect. When you get that performed, just start out sharing content material! Don't forget the suggestions within this report, in the event you to run a profitable weblog.
Making SMS marketing work for your industry
SMS marketing remains one of the most effective ways to keep in touch with your audience. Most people have their mobile phone with them at all times, allowing brands to reach them directly throughout the day. In fact, the Direct Marketing Association (DMA) claims SMS has a stronger direct response rate than email, direct mail or telemarketing.
However, it's sometimes hard to understand how best to utilise SMS marketing software for your specific industry. Below are some examples of how to tweak the medium for different markets.
Recruitment: Marketing your candidates 
Listen
up recruiters - your candidates are your business. You can have the
best processes in the world, but if your candidates aren't high quality
(and available), your chance of success is limited. Your clients want
the best candidates - and they want them fast.
With
that in mind, why not consider setting up a SMS alerts service that
lets each client know when an exceptional candidate that fits their
criteria joins your books? Of course, this will have to be a targeted,
regulated service, but it's a great way to let your clients grab the
best candidates quickly - something they will rave about. It will also
show that you are continuously thinking of their needs and puts them one
step ahead of their competition.
That's
not to say your candidates can't benefit too. Dropping them a SMS each
time a relevant job opens up is a great way not only to stay in touch,
but to give them the best shot at finding work. They'll thank you for
this - particularly in times of economic instability - and it will
endear them to your brand.
Travel: Keeping in touch
There
are a range of options when it comes to SMS marketing within travel -
including sending confirmation texts after a booking is made and a
'thank you' message for using your business. However, keeping travellers
up to date on their flights, transfers etc. is where SMS really comes
into its own here.
Consider
how frustrating it is when you get to the airport two hours early to
find your flight has been delayed by three hours. Travellers can usually
check ahead on the airport's website, but this takes time and not
everyone has access to a computer. Why not send your customers an update
on the day of travel, letting them know that their flight is/is not on
time? Even if it's bad news, it's better they know ahead of time and the
fact you let them know will do wonders for your brand reputation.
Yes,
it's not direct marketing in the traditional sense, but it could
encourage repeat custom and even new business (as word spreads). Isn't
that the aim of marketing?
Retail: Make customers feel special
With retail, the temptation is always there to circulate endless texts promoting the next big sale or your latest discounts. Admittedly, some customers want that - but the beauty of SMS marketing within retail is that it helps brands target those high-quality, loyal customers. You know, the men and women that you can guarantee will spend big... as long as you can keep the coming back for more.
Here, it's worth thinking about offering VIP events, fittings and discounts for this loyal following. Send them a SMS containing a special code that affords them 20 per cent off their next purchase, or send them a link to a dedicated section on your website for return customers. Giving them instant access to special treats like this will make them feel special and encourage repeat buys; everyone's a winner!
SMS Gateway: From Email to SMS Text Message
All of the major wireless carriers offer an SMS Geteway which allows text messages to be sent in and out of their wireless network. One of the typical uses of the SMS gateway is the forwarding of email to a mobile device and vice versa. Keep in mind that an email message going through an SMS gateway is limited to 160 characters so it will most likely be broken up into multiple messages or truncated. A text message originating from a mobile device and going through an SMS gateway to an email address should be fine in terms of the number of characters.
Most of the major wireless mobile providers offer an SMS gateway. Typically, the wireless providers use a mobile number plus an email domain to route email messages through their SMS gateway. For example, if you are sending an email to a Verizon Wireless mobile device, you would send it to the mobile number + "@vtext.com". If the mobile phone number was 123-456-7890, you would send the email to "1234567890@vtext.com". From a mobile device, you can generally just use an email address which will send the message through the SMS gateway and to the intended email address.
10 SMS Marketing Tips You Can't Wait to Know
Efficient use of QR Codes should help the typical small business or auto dealer to lower advertising seepage and waste products, while increasing inquiries, leads, conversions and sales. The key components of your multi-media marketing strategy will include an SMS text messaging stage, a multi-media ad builder to produce TV like mobile promotions, a mobile website for smart phones and lastly, the ability to give your mobile ads to Social networking, YouTube and the yahoo. When you combine these with all your typical offline channels like TV, radio, newspapers, women's publications and billboards, you create a seamless fusion and convergence of your brand message! The target here is to: (A) Generate a database of potential skilled customers and (B) Send these phones your mobile device and show them your mobile ad! However, when sending a message it can also be very frustrating when the characters come to an end before the full message may be relayed. With a restriction associated with 160 characters proper messages can not be sent but now this limitation may be overcome and bulk sms messages can be sent that can contain messages as high as 450 characters. In a lot of cases the sponsors insert their mobile site link within their 80 people. Global Brands are also expressing a concern in this form of advertising. The cost of the majority sms messages is paid for by the advertiser that's asked for the cost of sending it plus a further 15/25%. This is a fraction of the cost of placing an ad in a newspaper, going on broadcast or TV. For the college (in this instance) a new revenue stream has been created and communication to their database now costs them nothing. Move over TELEVISION, radio, print, internet...... bulk SMS messages containing advertising afterwards has arrived.Have you ever wondered about the marketing potential of mobile devices? Nearly everybody has a mobile these days. In basic fact, there are about 5 billion handsets in this modern time. And an average person doesn't share their own phone and will read an SMS within several minutes. So how can marketers tap into this immense potential? 1. Have users opt in. This is the safest way to build a valuable database. You can't do an SMS marketing plan to people who haven't agreed to receiving your emails. The methods you incorporate the use of to build a data source are many. What is important is that this participant willingly accepted to receive your messages and you have evidence in your file in case of a dispute. 2. Give symptomatic about the nature and frequency of your messages to your crowd. It is important for a participants to know if you will be sending messages daily, every week or monthly. Sometimes it is annoying to receive internet marketing messages daily. And in contrast, three months may be too long for one to receive an SMS from a company he opted in and possibly has forgotten. 3. Use a simple to remember short code. A short code number is among the most best ways to complete SMS marketing. This number should be one easy to don't forget. For instance, 2222 provides improvement over 57128. However, getting a dedicated short code number may be expensive for a very small business. Consider sharing one with a non-competitor. 4.
Ideas That Put Your Social Media Marketing To Work For You
Social media for personal use and social media for your business are two different worlds. If you are used to using these sites for your own personal satisfaction then you are ahead of the game in understanding, but you will still need the advice of this article to show you how you can best market your business through them.
When using social media marketing to improve your business, you want to create a synergy between all the social media sites that are out there. As you know, there are many sites and each one has its own characteristic or style. Use each style to your advantage and make your online presence known.
Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business.
A well organized e-mail list is important to a social media marketing campaign, but should be kept separate from other accounts. This will give visitors the chance to become "connected" and reminded at a later time. You can schedule regular updates to continually pop into the inbox of those whom may have forgotten and stand the chance of pulling in a returning customer.
Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site's rules before you begin.
Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.
As you can see, there is a lot of information regarding how to set up your business on social media sites. Hopefully the questions you had were all answered here. If not, then use this as a starting point to research many other ways in which you can use these platforms to increase your business.
When using social media marketing to improve your business, you want to create a synergy between all the social media sites that are out there. As you know, there are many sites and each one has its own characteristic or style. Use each style to your advantage and make your online presence known.
Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business.
A well organized e-mail list is important to a social media marketing campaign, but should be kept separate from other accounts. This will give visitors the chance to become "connected" and reminded at a later time. You can schedule regular updates to continually pop into the inbox of those whom may have forgotten and stand the chance of pulling in a returning customer.
Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site's rules before you begin.
Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.
As you can see, there is a lot of information regarding how to set up your business on social media sites. Hopefully the questions you had were all answered here. If not, then use this as a starting point to research many other ways in which you can use these platforms to increase your business.
Role SMS reseller plays in SMS marketing business
Prior to joining SMS marketing business, you should understand what the business is about, who your clients are and how much profit you could earn. In short, you need to set your SMS advertising basics right and know the nature of job of a SMS reseller.
SMS marketing is the new form of advertising. It is like spreading the word from month. You would send marketing SMSs to the mobile users, who are consumers. SMS advertising is best suited for spreading information like sales messages, discount offers and new launches. SMS service is used by the companies that want to stay in touch with their customers. For instance take real estate groups that look for cheap ways to inform real estate investors about their upcoming realty projects. SMS marketing provides an opportunity to realtors to communicate with millions of mobile users that might be interested in real estate investment.
Another industry that finds SMS advertising useful is service sector. AC mechanics, motor mechanics, electricians and plumbers could use SMS service to spread their contact details and the services they offer. The mobile users could save their phone numbers for future use.
Travel agents and tour operators could also take advantage of SMS marketing. They could use this service to distribute their contact details. Schools and colleges and other educational institutions would find SMS service useful when they need to spread important information like reminding parents of their students about the last date for submitting tuition fees.
As a SMS reseller, you would send SMSs for your clients. The marketing message and the targeted phone numbers would be provided by the clients. You would only send the SMSs. To become a reseller, you need to join a SMS service provider. You could work from your home as it is an Internet based facility. You would access the service provider’s facility through Internet and use the system to flash SMSs.
SMS reseller is trained and equipped by the service provider hence you need not to worry about using the SMS system. Your service provider would train you in operating the software and also the service provider would help you whenever you are in trouble. Join the service provider that has latest SMS software and has an army of software professionals to look after the software.
SMS marketing is the new form of advertising. It is like spreading the word from month. You would send marketing SMSs to the mobile users, who are consumers. SMS advertising is best suited for spreading information like sales messages, discount offers and new launches. SMS service is used by the companies that want to stay in touch with their customers. For instance take real estate groups that look for cheap ways to inform real estate investors about their upcoming realty projects. SMS marketing provides an opportunity to realtors to communicate with millions of mobile users that might be interested in real estate investment.
Another industry that finds SMS advertising useful is service sector. AC mechanics, motor mechanics, electricians and plumbers could use SMS service to spread their contact details and the services they offer. The mobile users could save their phone numbers for future use.
Travel agents and tour operators could also take advantage of SMS marketing. They could use this service to distribute their contact details. Schools and colleges and other educational institutions would find SMS service useful when they need to spread important information like reminding parents of their students about the last date for submitting tuition fees.
As a SMS reseller, you would send SMSs for your clients. The marketing message and the targeted phone numbers would be provided by the clients. You would only send the SMSs. To become a reseller, you need to join a SMS service provider. You could work from your home as it is an Internet based facility. You would access the service provider’s facility through Internet and use the system to flash SMSs.
SMS reseller is trained and equipped by the service provider hence you need not to worry about using the SMS system. Your service provider would train you in operating the software and also the service provider would help you whenever you are in trouble. Join the service provider that has latest SMS software and has an army of software professionals to look after the software.
As a SMS reseller, you would buy bulk texts from the service provider and resell those SMSs to your clients. You would buy SMSs at cheap price and resell those SMSs at a premium. The premium would be your profit.
E-Mail Use Falls as Young People Flock to Text Messaging and Chat
Online chat and text messaging have been on the rise for years but are now getting close to superseding email just as they did phone calls.
Most young people agree the problem with email is it involves a long process of logging in and typing out a subject line to send a message that may not be read or responded to for hours, even days.
Facebook has made changes to their messaging system to make it feel more like text messaging and less like email. By streamlining the steps necessary to send a message they’re giving users an easier path to instant conversation just like SMS.
“The future of messaging is more real-time, more conversational, and more casual,” said Andrew Bosworth, director of engineering at Facebook, where he oversees their communications tools.
According to the research company comScore the number of visitors in the US to major email sites like Hotmail and Yahoo are in steady decline. Visits peaked in November of 2009 and have dropped 6 percent since then, with visits from the 12-17 age group dropping 18 percent. Gmail is the only email service with an increase, of 10%, over the same period.
Both Yahoo and Gmail have added chat and text messaging features to their services to reflect the changing habits of users.
However, young people surveyed still agree email has its place in the work and professional world where the longer-form and ability to add attachments is necessary.
Online chat and text messaging have been on the rise for years but are now getting close to superseding email just as they did phone calls.
Most young people agree the problem with email is it involves a long process of logging in and typing out a subject line to send a message that may not be read or responded to for hours, even days.
Facebook has made changes to their messaging system to make it feel more like text messaging and less like email. By streamlining the steps necessary to send a message they’re giving users an easier path to instant conversation just like SMS.
“The future of messaging is more real-time, more conversational, and more casual,” said Andrew Bosworth, director of engineering at Facebook, where he oversees their communications tools.
According to the research company comScore the number of visitors in the US to major email sites like Hotmail and Yahoo are in steady decline. Visits peaked in November of 2009 and have dropped 6 percent since then, with visits from the 12-17 age group dropping 18 percent. Gmail is the only email service with an increase, of 10%, over the same period.
Both Yahoo and Gmail have added chat and text messaging features to their services to reflect the changing habits of users.
However, young people surveyed still agree email has its place in the work and professional world where the longer-form and ability to add attachments is necessary.
How To Properly Use Social Media Marketing
Social networking is absolutely everywhere. You can tweet a large corporation, visit the Facebook page for your local dentist, and even instant message an old friend at the same time. If you find yourself checking your social media accounts often, consider adding a page for your business. This article will demonstrate how you can enjoy greater exposure through social media marketing.
Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.
Link your social media blog to Facebook for marketing success. Make it simple for fans of your blog to share posts with their friends. Include a share button at the top of your posts, and a like button at the top of your page. This will bring interest and traffic to your blog without additional work.
Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.
The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence.
Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.
Learning how to talk to your customers and breaking into the channels they are in, is critical to your success with a social media marketing campaign. Social media is basically just a bunch of online conversations and another way which people are communicating. By learning how to talk to your customers, you may gain access to their channels and be successful on social media.
During the holiday season, present your products as gifts. This might not be a good approach for your website, but it is relevant on social networks. Post updates about your products as Christmas presents and wait for your readers to accept this as a possibility rather than pushing this idea on your website.
As you can see, it is extraordinarily easy to start your social media marketing efforts. By modernizing your advertising and keeping ahead of current trends, you, too, can enjoy renewed success from your marketing efforts. By reading this article, you are one step closer to planning innovative and effective marketing for your business.
Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.
Link your social media blog to Facebook for marketing success. Make it simple for fans of your blog to share posts with their friends. Include a share button at the top of your posts, and a like button at the top of your page. This will bring interest and traffic to your blog without additional work.
Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.
The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence.
Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.
Learning how to talk to your customers and breaking into the channels they are in, is critical to your success with a social media marketing campaign. Social media is basically just a bunch of online conversations and another way which people are communicating. By learning how to talk to your customers, you may gain access to their channels and be successful on social media.
During the holiday season, present your products as gifts. This might not be a good approach for your website, but it is relevant on social networks. Post updates about your products as Christmas presents and wait for your readers to accept this as a possibility rather than pushing this idea on your website.
As you can see, it is extraordinarily easy to start your social media marketing efforts. By modernizing your advertising and keeping ahead of current trends, you, too, can enjoy renewed success from your marketing efforts. By reading this article, you are one step closer to planning innovative and effective marketing for your business.
AvidMobile SMS Reseller Program Review
Read this AvidMobile SMS reseller review to learn more about the SMS reseller program available through AvidMobile. The reseller program from AvidMobile makes it possible for a company already offer marketing solutions to add text marketing to their current services. Alternatively, an individual can use the SMS reseller program to create a complete stand-alone business offering only mobile marketing. Visiting the AvidMobile site provides only a simple overview of the services and possibilities of the AvidMobile platform. To get any detailed information, an interested party will have to provide some basic information such as name, email address, and mobile number. After providing this information AvidMobile will then send pricing and program details to the interested party.
In this AvidMobile SMS reseller program review we will give you some of the basic information we were able to gather about AvidMobile plans, features, and pricing structure. First, we will take a look at the standard features list that is included in each of the Enterprise Level Marketing plans:
Some of the more advanced features that are available on any of Enterprise Level Marketing plans include MMS (multimedia messaging service), API (application programming interface) to integrate with any platform, web opt-in widgets/iFrames, mobile coupons, customizable billing and reporting, 2 shared short codes per account, and advanced reporting. AvidMobile tries to cover all the bases so that an SMS reseller can meet the needs of a large variety of clients. We were not able to view any actual video tutorials to see how easy or complicated the platform is, but AvidMobile does say their SMS reseller program includes full training with industry specific Power-Point presentations.
AvidMobile also offers some additional features:
Appointment Scheduling through Text Messaging
2-way Chat
Mobile Website/App Creation
Text2Donate – Mobile Giving
Custom API Integration
Geo-Targeting
Geo-Fencing
Dedicated/Premium Short Codes
QR Code Generator
Built in URL Shortener
Social Media Management – Twitter and Facebook
In this AvidMobile SMS reseller program review we will give you some of the basic information we were able to gather about AvidMobile plans, features, and pricing structure. First, we will take a look at the standard features list that is included in each of the Enterprise Level Marketing plans:
Some of the more advanced features that are available on any of Enterprise Level Marketing plans include MMS (multimedia messaging service), API (application programming interface) to integrate with any platform, web opt-in widgets/iFrames, mobile coupons, customizable billing and reporting, 2 shared short codes per account, and advanced reporting. AvidMobile tries to cover all the bases so that an SMS reseller can meet the needs of a large variety of clients. We were not able to view any actual video tutorials to see how easy or complicated the platform is, but AvidMobile does say their SMS reseller program includes full training with industry specific Power-Point presentations.
AvidMobile also offers some additional features:
Appointment Scheduling through Text Messaging
2-way Chat
Mobile Website/App Creation
Text2Donate – Mobile Giving
Custom API Integration
Geo-Targeting
Geo-Fencing
Dedicated/Premium Short Codes
QR Code Generator
Built in URL Shortener
Social Media Management – Twitter and Facebook
SMS Gateway India | PHP SMS Api | SMS Api Integration
SMS Gateway India – ideal platform for affordable SMS and fax plans
The competition in every field is very high especially in business where new technologies and platforms are being adopted to advertise your services. No longer are the traditional means utilized as it does not give successful results. If you want your business to be grow then proper planning is what required. With the help of our Gateway4SMS channel you will be able to reach to several customers at the same time.
The SMS Gateway India is one of the popular choices of business owners who want to expand their business and create a good impression among the customers. There are plenty of features which can prove fruitful for you.
One of the most excellent features of SMS Gateway India is the SMS plans. We provide connectivity in about 200 countries which means that you can send messages to any country you want at reasonable prices. There are different kinds of plans which include bulk messaging also. According to the number of messages that you want to send you can choose whichever plan is applicable to you. For better result packages can be preferred which include economy package or the premium package as it consumes less time in delivering the messages. API integration can be a brilliant tool for them.
Apart from SMS you also have the voice plans through which you can send a recorded message to all your recipients. The charges will depend upon the package that you pick. There are two packages; first is the one-time use plan while the other is regular usage plan. Any plan that you chose will carry a validity of 30 days and then again it has to be renewed. With SMS Gateway India you can either send a simple text message or even a voice messages can prove to be a useful option.
The customers can now enjoy fax plans through which you can either fax a simple note or you can also attach any file that you wish to send. You don’t need to worry about the compatibility as about 200 formats are supported hence you can send any file or note in whichever format it is. In order to try the fax services of SMS Gateway India, you can go for the 14 days trial service to experience its working and efficiency. This will be a reasonable affair for you and at the same time the quality will be high. So just explore our services and avail the innumerable benefits.
The competition in every field is very high especially in business where new technologies and platforms are being adopted to advertise your services. No longer are the traditional means utilized as it does not give successful results. If you want your business to be grow then proper planning is what required. With the help of our Gateway4SMS channel you will be able to reach to several customers at the same time.
The SMS Gateway India is one of the popular choices of business owners who want to expand their business and create a good impression among the customers. There are plenty of features which can prove fruitful for you.
One of the most excellent features of SMS Gateway India is the SMS plans. We provide connectivity in about 200 countries which means that you can send messages to any country you want at reasonable prices. There are different kinds of plans which include bulk messaging also. According to the number of messages that you want to send you can choose whichever plan is applicable to you. For better result packages can be preferred which include economy package or the premium package as it consumes less time in delivering the messages. API integration can be a brilliant tool for them.
Apart from SMS you also have the voice plans through which you can send a recorded message to all your recipients. The charges will depend upon the package that you pick. There are two packages; first is the one-time use plan while the other is regular usage plan. Any plan that you chose will carry a validity of 30 days and then again it has to be renewed. With SMS Gateway India you can either send a simple text message or even a voice messages can prove to be a useful option.
The customers can now enjoy fax plans through which you can either fax a simple note or you can also attach any file that you wish to send. You don’t need to worry about the compatibility as about 200 formats are supported hence you can send any file or note in whichever format it is. In order to try the fax services of SMS Gateway India, you can go for the 14 days trial service to experience its working and efficiency. This will be a reasonable affair for you and at the same time the quality will be high. So just explore our services and avail the innumerable benefits.
Ideas For Using Mobile Marketing For The Best Results
Are you looking for a new way to reach potential customers from their cell phones? Are you wondering how the popularity of mobile devices changes marketing? Keep on reading! This article will provide you some essential tips on marketing to people on mobile devices. It's information that any modern marketer should know.
Be adaptable! Make sure your mobile marketing campaign is compatible on different kinds of devices. Your campaign should look the same on a brand of smart phone device. Do not forget about tablets: perhaps you can adapt your mobile material to be displayed properly on a digital tablet. You will reach more people if your campaign covers several devices.
Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups. Mobile marketing is personal. The devices that your advertising is displayed on usually only have one user, so it is very personal. Use your targets name if you can to deliver personalized content.
All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn't really a strategy at all. It's simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.
Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.
Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.
Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you're hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.
A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a reason they signed up for your marketing, so give them something for it.
It's important to take advantage of the opportunities that mobile marketing provides. Most people have their cell phones on them at all times, which means the window of time in which you can reach your audience is greatly increased. Look to the tips in this article as you work to develop new strategies for marketing. They'll help you think with mobile devices in mind.
Be adaptable! Make sure your mobile marketing campaign is compatible on different kinds of devices. Your campaign should look the same on a brand of smart phone device. Do not forget about tablets: perhaps you can adapt your mobile material to be displayed properly on a digital tablet. You will reach more people if your campaign covers several devices.
Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups. Mobile marketing is personal. The devices that your advertising is displayed on usually only have one user, so it is very personal. Use your targets name if you can to deliver personalized content.
All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn't really a strategy at all. It's simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.
Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.
Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.
Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you're hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.
A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a reason they signed up for your marketing, so give them something for it.
It's important to take advantage of the opportunities that mobile marketing provides. Most people have their cell phones on them at all times, which means the window of time in which you can reach your audience is greatly increased. Look to the tips in this article as you work to develop new strategies for marketing. They'll help you think with mobile devices in mind.
Know How to Work the SMS Gateway
This article is a continuation of the previous article entitled "Understanding How to Work SMS", here will be explained on how the SMS Gateway. When we hear the term SMS Gateway then we would imagine a system application that can receive and sending sms, and usually the system consists of a receiver, eg GSM modem or HP that is connected to a PC / computer and the applications that run within it. However, the explanation in this article will be a little different, here will be explained about the operation of the SMS Gateway is used side telecommunications providers (carriers), such as Telkomsel, XL, Indosat, etc.. You will also know how to process that occurs at polling service, premium sms, sms banking, sms etc Broadcast Operator.
What is an SMS Gateway?
SMS gateway is a device offering SMS transit, transforming messages to mobile network from other media, or vice versa, allowing transmission or receipt of SMS messages with or without using a mobile phone. (Wikipedia).
As explained above, the SMS Gateway can connect to other media such as the SMSC and the Content Provider's server through an IP link to process an SMS service.
An SMS Gateway system, generally comprises hardware components (servers / computers equipped with network devices) and software (applications used for processing of the message). And for a large systems generally use the Database for data storage.
Position in Network GSM SMS Gateway.
Here is an example of the position of SMS Gateway in the operator's network and its communication protocol used.
From the figure above shows that SMS Gateway serves as a liaison between Esme did sms relay (External Short Message entitiy) and SMSC and vice versa. Communication between Esme and SMS Gateway can be used with HTTP or SMPP protocols, while the SMSC using SMPP.
Esme is outside entities that can be either a server application service provider (Application Service Provider), which is owned by Content Providers, Banking applications, server polling, and others that can receive the message, process the message and send a response to incoming messages, as well as other devices such as e-mail gateway, WAP proxy server, Voice mail server.
Protocol SMPP (Short Message Peer to Peer)
SMPP protocol is quite popular the open, industry-standard protocol that is designed to provide a flexible data communications interface for data transfer short messages between SMS entities, such as Esme and SMSC. SMPP are widely used today is SMPP v3.4. SMPP is quite popular used because it provides a large capacity and fast transfer speeds sms.
In communication using the SMPP protocol, some functioning as SMPP server and the other as an SMPP client. As the diagram above in addition to functioning as an SMS Gateway SMPP server can also function as an SMPP client.
[Esme] -----> [SMSGW]
Esme = SMPP Client, SMSGW = SMPP Server
[SMPP] -----> [SMSC]
Client SMSGW = SMPP, SMSC = SMPP Server
An SMPP Client requires at least 4 pieces of the parameters to be able to communicate with the SMPP server, such as SMPP Server IP Address, Port Number, User Name and Password.
Protocol HTTP (Hypertext Transfer Protocol)
HTTP is an application layer network protocol used for distributed information systems, collaborative, and using hypermedia. We are all quite familiar with this protocol, the protocol used for web applications. As SMPP, the communication is client-server, eg: Web Browser as a client and a Web server.
There are two methods in the HTTP protocol, the GET and POST methods. Two methods can be selected according to needs.
Sample Flow SMS
From the above description we can imagine how the plot goes a sms based services, eg premium SMS.
1) Customer / Mobile Station (MS) sending a message.
2) go to SMSC SMS over a mobile network.
3) From the SMSC, the message will be transferred to the Content Provider through SMS Gateway.
4) Incoming messages to the Content Provider will be processed by the application, then the response is sent to the MS.
What is an SMS Gateway?
SMS gateway is a device offering SMS transit, transforming messages to mobile network from other media, or vice versa, allowing transmission or receipt of SMS messages with or without using a mobile phone. (Wikipedia).
As explained above, the SMS Gateway can connect to other media such as the SMSC and the Content Provider's server through an IP link to process an SMS service.
An SMS Gateway system, generally comprises hardware components (servers / computers equipped with network devices) and software (applications used for processing of the message). And for a large systems generally use the Database for data storage.
Position in Network GSM SMS Gateway.
Here is an example of the position of SMS Gateway in the operator's network and its communication protocol used.
From the figure above shows that SMS Gateway serves as a liaison between Esme did sms relay (External Short Message entitiy) and SMSC and vice versa. Communication between Esme and SMS Gateway can be used with HTTP or SMPP protocols, while the SMSC using SMPP.
Esme is outside entities that can be either a server application service provider (Application Service Provider), which is owned by Content Providers, Banking applications, server polling, and others that can receive the message, process the message and send a response to incoming messages, as well as other devices such as e-mail gateway, WAP proxy server, Voice mail server.
Protocol SMPP (Short Message Peer to Peer)
SMPP protocol is quite popular the open, industry-standard protocol that is designed to provide a flexible data communications interface for data transfer short messages between SMS entities, such as Esme and SMSC. SMPP are widely used today is SMPP v3.4. SMPP is quite popular used because it provides a large capacity and fast transfer speeds sms.
In communication using the SMPP protocol, some functioning as SMPP server and the other as an SMPP client. As the diagram above in addition to functioning as an SMS Gateway SMPP server can also function as an SMPP client.
[Esme] -----> [SMSGW]
Esme = SMPP Client, SMSGW = SMPP Server
[SMPP] -----> [SMSC]
Client SMSGW = SMPP, SMSC = SMPP Server
An SMPP Client requires at least 4 pieces of the parameters to be able to communicate with the SMPP server, such as SMPP Server IP Address, Port Number, User Name and Password.
Protocol HTTP (Hypertext Transfer Protocol)
HTTP is an application layer network protocol used for distributed information systems, collaborative, and using hypermedia. We are all quite familiar with this protocol, the protocol used for web applications. As SMPP, the communication is client-server, eg: Web Browser as a client and a Web server.
There are two methods in the HTTP protocol, the GET and POST methods. Two methods can be selected according to needs.
Sample Flow SMS
From the above description we can imagine how the plot goes a sms based services, eg premium SMS.
1) Customer / Mobile Station (MS) sending a message.
2) go to SMSC SMS over a mobile network.
3) From the SMSC, the message will be transferred to the Content Provider through SMS Gateway.
4) Incoming messages to the Content Provider will be processed by the application, then the response is sent to the MS.
From Like To Love: Using Social Media For Marketing Success
Your business can stay up to date thanks to social media marketing. Since social is still a newer medium, you can create yourself a name if you begin now. The following tips will let you get a head start on using social media to expand your business.
You should always respond to any comments or questions posted on your sites. Log into your sites multiple times per day, and be sure to review all notifications. You may also want to get notifications of any new comments or messages by email. Keep in mind that anything you post becomes public knowledge.
Your social media campaign is going to fail unless you have a crystal clear notion of what your target audience is and is like. It is important to determine why potential customers are on social networking sites, how often they visit and what they are looking for when they visit.
It is important to professionally address criticism and product feedback you receive through social media channels. This can help you save your social media marketing venture. You must respond to negative comments and reviews if you want to go the distance. Ignoring complaints and suggestions could compromise your brand's integrity in the eyes of your customers. When responding to these people swiftly, and in a good way, it makes things more positive.
There are many popular social media sites, but there are smaller ones that were designed for a target audience. Discover all you can about your ideal demographic to discern what lower social media networks they might be on; this is particularly true if your prospective clientele are in their teenage to college years.
If your company has a blog, post the link on your social media site whenever you update it. This will link to your followers in the social media that there is new and interesting content available for them to read about.
Make sure you keep tabs on how you are doing. Make sure you establish base statistics showing generated activity and the amount of new followers you get each new week. Link these stats and discover your best decisions so that you can come up with even better strategies for your business. If you aren't monitoring all your social medial marketing results then it becomes impossible to know what works and what doesn't.
Social media technology is constantly changing so you must remain knowledgeable in order to make sure your strategy succeeds. In order to succeed, you must socialize! If you do not interact with your audience, your marketing campaign in social media will fail and you audience will leave. If you stick with it and give people stuff to talk about regularly then you'll find that your campaign will be more successful.
On Facebook set up a contest or possibly a giveaway so that the people can either participate in person, or by doing it online. The prizes should be products you manufacture. This has the added benefit of getting more of your company's products into people's hands. It is not only a great way to give back to your customer fan base, but you also market yourself further.
Social media marketing is an opportunity that many businesses are still failing to exploit. Don't fall behind! Take what you've read here and start implementing it right away to build a campaign which will put you ahead of the competition!
Your business can stay up to date thanks to social media marketing. Since social is still a newer medium, you can create yourself a name if you begin now. The following tips will let you get a head start on using social media to expand your business.
You should always respond to any comments or questions posted on your sites. Log into your sites multiple times per day, and be sure to review all notifications. You may also want to get notifications of any new comments or messages by email. Keep in mind that anything you post becomes public knowledge.
Your social media campaign is going to fail unless you have a crystal clear notion of what your target audience is and is like. It is important to determine why potential customers are on social networking sites, how often they visit and what they are looking for when they visit.
It is important to professionally address criticism and product feedback you receive through social media channels. This can help you save your social media marketing venture. You must respond to negative comments and reviews if you want to go the distance. Ignoring complaints and suggestions could compromise your brand's integrity in the eyes of your customers. When responding to these people swiftly, and in a good way, it makes things more positive.
There are many popular social media sites, but there are smaller ones that were designed for a target audience. Discover all you can about your ideal demographic to discern what lower social media networks they might be on; this is particularly true if your prospective clientele are in their teenage to college years.
If your company has a blog, post the link on your social media site whenever you update it. This will link to your followers in the social media that there is new and interesting content available for them to read about.
Make sure you keep tabs on how you are doing. Make sure you establish base statistics showing generated activity and the amount of new followers you get each new week. Link these stats and discover your best decisions so that you can come up with even better strategies for your business. If you aren't monitoring all your social medial marketing results then it becomes impossible to know what works and what doesn't.
Social media technology is constantly changing so you must remain knowledgeable in order to make sure your strategy succeeds. In order to succeed, you must socialize! If you do not interact with your audience, your marketing campaign in social media will fail and you audience will leave. If you stick with it and give people stuff to talk about regularly then you'll find that your campaign will be more successful.
On Facebook set up a contest or possibly a giveaway so that the people can either participate in person, or by doing it online. The prizes should be products you manufacture. This has the added benefit of getting more of your company's products into people's hands. It is not only a great way to give back to your customer fan base, but you also market yourself further.
Social media marketing is an opportunity that many businesses are still failing to exploit. Don't fall behind! Take what you've read here and start implementing it right away to build a campaign which will put you ahead of the competition!
Sms Reseller The Perfect Business Solution
An ideal ad agency should also be an SMS reseller. Selling texts is the business of mobile network service providers but selling bulk SMSs is the business of ad agencies and a good number of media companies are reselling texts. They buy SMSs from SMS service providers and sell SMSs to their clients. Since media firms cater to the business interests of a number of clients, they dont have to look for SMS buyers.
You would be amazed to know that every company whether it is a website or a departmental store needs bulk SMS service. Website owners take advantage of bulk SMSs to reaching out to their targeted audiences. They urge people to visit their websites through marketing messages. This advertising method helps and the website owners get genuine customers on their sites.
Some individuals, who have a large followings, also use bulk SMS service to contact their fans and followers. Church sends important messages to its members and in this way keeps its members informed about the upcoming events and prayer meetings. Like church, social organizations also take advantage of bulk SMS service. Social organizations start contacting masses to make their programs a success.
Ad agencies can double their profit within a short time with the help of SMS reseller service. This service would be in addition to the regular services like print ads, pamphlets, audio-visual ads and mass contact programs. Good thing is that the agencies require little investment for starting SMS service. They need to join SMS service providers and buy bulk SMSs from their respective service providers.
Buying bulk SMSs is a meager investment that any ad agency could make. Considering the huge demand for bulk SMSs and the benefit that comes with this service, ad agencies would be interested in starting the mobile marketing service.
The job of an SMS reseller involves buying and reselling text messages. The reseller is trained and equipped for the job. The SMS service provider offers all help and round the clock technical assistance to its business partners. Actually it is the reseller that brings business for the SMS service provider. He makes clients and sells SMSs. It can be said that the reseller makes money for the SMS service provider.
There is no hassle in starting SMS reseller business. Also it is not necessary that only ad agencies could start this business. Anyone, who has computer, Internet access and a strong will to start his own business, can become a reseller.
You would be amazed to know that every company whether it is a website or a departmental store needs bulk SMS service. Website owners take advantage of bulk SMSs to reaching out to their targeted audiences. They urge people to visit their websites through marketing messages. This advertising method helps and the website owners get genuine customers on their sites.
Some individuals, who have a large followings, also use bulk SMS service to contact their fans and followers. Church sends important messages to its members and in this way keeps its members informed about the upcoming events and prayer meetings. Like church, social organizations also take advantage of bulk SMS service. Social organizations start contacting masses to make their programs a success.
Ad agencies can double their profit within a short time with the help of SMS reseller service. This service would be in addition to the regular services like print ads, pamphlets, audio-visual ads and mass contact programs. Good thing is that the agencies require little investment for starting SMS service. They need to join SMS service providers and buy bulk SMSs from their respective service providers.
Buying bulk SMSs is a meager investment that any ad agency could make. Considering the huge demand for bulk SMSs and the benefit that comes with this service, ad agencies would be interested in starting the mobile marketing service.
The job of an SMS reseller involves buying and reselling text messages. The reseller is trained and equipped for the job. The SMS service provider offers all help and round the clock technical assistance to its business partners. Actually it is the reseller that brings business for the SMS service provider. He makes clients and sells SMSs. It can be said that the reseller makes money for the SMS service provider.
There is no hassle in starting SMS reseller business. Also it is not necessary that only ad agencies could start this business. Anyone, who has computer, Internet access and a strong will to start his own business, can become a reseller.
Way to become a successful SMS reseller
Prior to starting SMS reseller business, you should know the basics of the business so that you can take full advantage of this flourishing business. Mobile marketing is the need of the day and demand for bulk SMSs is growing with the inclusion of new mobile users. In this situation, one can make quick money by selling bulk SMSs. But first needs to understand the crux of the business.
It is understood that you would buy bulk messages at low cost and resell those texts at a premium. The service provider would play no role in your profit but you need to know how to determine your profit. You can’t charge any amount from your customers. Taking lessons from your competitors would help you find right price.
It is your clients that would take bring business to you. If you are thinking about marketing your business then you are thinking in right direction. You need to contact businesses and tell them the advantages bulk text messaging for a business. For instance you can contact educational institutions and ask them to use your SMS marketing services. Schools can buy SMSs for updating the parents of their students. Similarly you can contact companies with a huge workforce and ask them to use bulk SMSs for communicating with their employees.
To become a successful SMS reseller, you need to have sound knowledge of computer and applications. Bulk messages are sent using an application. Setting the bulk SMS infrastructure is the responsibility of the SMS service provider and your job would be limited to using the infrastructure in the interest of your clients.
You would receive training for using the application from the service provider and also the service provider would assist you in using the application. But it is you who have to try first. The service provider would be ready to help you but you can’t waste time in waiting for help to come. If you are giving quick and satisfactory SMS marketing services then you might not become a successful SMS reseller.
To become a successful SMS reseller, you need to master the art of making clients, provide satisfactory client service and customizing your services to suit clients’ needs. The job of a reseller involves helping clients get maximum return on their investments. You need to look ways to help your clients with SMS marketing. If you are of the opinion that your job would be to simply send SMSs then you are mistaken.
It is understood that you would buy bulk messages at low cost and resell those texts at a premium. The service provider would play no role in your profit but you need to know how to determine your profit. You can’t charge any amount from your customers. Taking lessons from your competitors would help you find right price.
It is your clients that would take bring business to you. If you are thinking about marketing your business then you are thinking in right direction. You need to contact businesses and tell them the advantages bulk text messaging for a business. For instance you can contact educational institutions and ask them to use your SMS marketing services. Schools can buy SMSs for updating the parents of their students. Similarly you can contact companies with a huge workforce and ask them to use bulk SMSs for communicating with their employees.
To become a successful SMS reseller, you need to have sound knowledge of computer and applications. Bulk messages are sent using an application. Setting the bulk SMS infrastructure is the responsibility of the SMS service provider and your job would be limited to using the infrastructure in the interest of your clients.
You would receive training for using the application from the service provider and also the service provider would assist you in using the application. But it is you who have to try first. The service provider would be ready to help you but you can’t waste time in waiting for help to come. If you are giving quick and satisfactory SMS marketing services then you might not become a successful SMS reseller.
To become a successful SMS reseller, you need to master the art of making clients, provide satisfactory client service and customizing your services to suit clients’ needs. The job of a reseller involves helping clients get maximum return on their investments. You need to look ways to help your clients with SMS marketing. If you are of the opinion that your job would be to simply send SMSs then you are mistaken.
Get Your Business Buzzing Using Social Media Marketing
Are you looking to start a social media marketing venture? Not so fast! There's a lot of things you need to keep in mind to make sure that your plan is a success. Read on for some tips and tricks for getting the most out of social media marketing.If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.
Link your social media sites together. Have links from each site you maintain to all the others as well. This way if a person who follows you on Twitter also has a Facebook page, they can find it and see you on both platforms. You can increase the amount of followers you have dramatically.
To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people's ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website.
Plan out how much you want social media marketing to help your business, then track all your progress after you have implemented it into your strategies. When you do this, then you have an idea of how much your business is benefitting from social media marketing, and you can adjust your strategies along the way.
Take advantage of the holiday season to post content related to these new challenges. Depending on the kind of product you are selling, you could post recipes, advice on shopping or tips on familial relationships. People will be more likely to read this type of content simply because it mentions the upcoming holidays.
For the holidays, create a tutorial on original uses of your products. Perhaps your products can be turned into Halloween costumes or be used to prepare Thanksgiving dinner. People will love these videos if you use humor and if these tutorials are actually helpful to them. Encourage your friends and followers to send you pictures of their creations.
Regarding retweets, acknowledge them when you do them and when they are done to you. What this means is if you like what someone tweeted, use "RT" and paste in their @name and the message. This gives them credit for the content. And, if someone retweets your content, thank them. These are simple courtesies.
As you can see, social media marketing can be a great way to make more money and draw in new customers for your business. Keep the advice you've read here, in mind, to help you expand your social media marketing ventures and come out with a successful business plan.
SMS Gateway provider: your way to successful promotion campaigns
SMS Server service rendered through SMS gateway software can help business people to receive and send messages online at a nominal cost
With the advent of technology along with a continuous growth in the business front, it has become extremely important to use effective and yet cheap communication channels. Short messages are one of those popular options that today’s marketers use globally. Besides being cost-effective, this service can take personalized messages to the target audience and thereby increases the conversion factor of any investment in the marketing campaign.
It selects the best Gateway options for its users. SMS gateways are SMS Servers, which come with easy to use interface for the users. These special applications make it convenient to send messages and receive SMS messages on mobile phones directly from the computers. The phone can be using a GSM modem or another to be connected to the computer.
APIs send SMSs, and they make applications work better and faster for business functions. APIs are easily integrated. They work along with SMS gateway to provide quality-messaging services.
Telephone carrier companies backup the services of a SMS gateway provider. Each country has its own set of carriers through which the Message sending company is able to provide best services to its clients. Carriers of any other country are not considered for use in the home country where services are being provided by a Message sending company. The company finds that lot of interruptions occur in cases where carriers are not supported with good servers that can give quality service to clients all over the world. Message service provider offers special SMS gateway software for enabling SMS services and running successful SMS campaigns. SOAP/XML API supports the SMS provider’s development environment. This allow for the transfer of all XML data via SOAP, HTTP-POST through internet. A direct or indirect, secured or otherwise, communication is established with Message sending company gateway. This is made possible when API allows it to be so. Messages received or sent can be simple text messages or in mixed format.
There different ways in which XML details are transported through text message API. These methods could be any one out of the following: Via FTP, Via SOAP 1.1 web service or Via HTTP-POST. Complex issues faced during dealings with the Gateway Protocols of a SMS provider can be avoided through smart programming techniques. Text message API created with Java is compatible with all platforms, which have Java in them. The server gets encrypted link, SSL, through this product.
All machines that have installation of interpreters are compatible with PHP applications. PHP is a language, which is interpreted. Proxy server is used for communication. API communicates with the SMS gateway provider’s gateway through port 80 or 443 if encrypted SSL is there. This communication is made possible with the help of proxy server. Bulk SMSs are possible with Gateways. You save both time and money with help from superior technology.
For a businessperson it is always necessary to stay ahead in the completion by using minimum effort and cost to run the business profitably. Short messaging options using a SMS gateway software is one such thing that may bring down the cost as well help appreciably to run very successful marketing campaigns.
With the advent of technology along with a continuous growth in the business front, it has become extremely important to use effective and yet cheap communication channels. Short messages are one of those popular options that today’s marketers use globally. Besides being cost-effective, this service can take personalized messages to the target audience and thereby increases the conversion factor of any investment in the marketing campaign.
It selects the best Gateway options for its users. SMS gateways are SMS Servers, which come with easy to use interface for the users. These special applications make it convenient to send messages and receive SMS messages on mobile phones directly from the computers. The phone can be using a GSM modem or another to be connected to the computer.
APIs send SMSs, and they make applications work better and faster for business functions. APIs are easily integrated. They work along with SMS gateway to provide quality-messaging services.
Telephone carrier companies backup the services of a SMS gateway provider. Each country has its own set of carriers through which the Message sending company is able to provide best services to its clients. Carriers of any other country are not considered for use in the home country where services are being provided by a Message sending company. The company finds that lot of interruptions occur in cases where carriers are not supported with good servers that can give quality service to clients all over the world. Message service provider offers special SMS gateway software for enabling SMS services and running successful SMS campaigns. SOAP/XML API supports the SMS provider’s development environment. This allow for the transfer of all XML data via SOAP, HTTP-POST through internet. A direct or indirect, secured or otherwise, communication is established with Message sending company gateway. This is made possible when API allows it to be so. Messages received or sent can be simple text messages or in mixed format.
There different ways in which XML details are transported through text message API. These methods could be any one out of the following: Via FTP, Via SOAP 1.1 web service or Via HTTP-POST. Complex issues faced during dealings with the Gateway Protocols of a SMS provider can be avoided through smart programming techniques. Text message API created with Java is compatible with all platforms, which have Java in them. The server gets encrypted link, SSL, through this product.
All machines that have installation of interpreters are compatible with PHP applications. PHP is a language, which is interpreted. Proxy server is used for communication. API communicates with the SMS gateway provider’s gateway through port 80 or 443 if encrypted SSL is there. This communication is made possible with the help of proxy server. Bulk SMSs are possible with Gateways. You save both time and money with help from superior technology.
For a businessperson it is always necessary to stay ahead in the completion by using minimum effort and cost to run the business profitably. Short messaging options using a SMS gateway software is one such thing that may bring down the cost as well help appreciably to run very successful marketing campaigns.
How To Be Successful With Your Mobile Marketing
Mobile marketing" has a number of different definitions, depending on who you ask. The term has different definitions for different businesses, and consequently, it can be implemented in different ways as well. Essentially, it means advertising on cell phones or other mobile devices to promote your business. You can learn how to mobile market with the tips provided in this article.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This will ensure that your viewers will not get annoyed by your messages.
Become very knowledgeable about the customers you are trying to reach. It's important to know what your target audience needs and wants before you waste any money on mobile marketing. Which are they more likely to use: their cellphones or their computers? What is the most common phone OS employed? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. There are different types of mobile devices you need to consider when creating a mobile campaign. You will have to find a script that works well on as many different platforms as possible.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Your current customers will take much more kindly to receiving product updates and text messages than new customers. It is not unusual for a new customer to perceive a mobile message as spam.
You should know that location is essential when it comes to mobile marketing. Unlike other marketing methods, mobile marketing lets customers know right where you are. You could attract your customers to your stores and encourage them to share their location with their friends. Give some thought to the potential that location-specific marketing strategies present for your business.
Include maps on your site for your local customers that are easily seen with various mobile devices. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
For a greater marketing effect, include as much detailed information as possible at one time. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. Let people know via an email about seven days before the sale happens and text them about an hour before.
Maximize the effect of your advertisements by trying to go viral. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
To reiterate, the definition of mobile marketing depends on the definer's sense of the term. There is no widely accepted concrete definition. Although it is commonly accepted that it includes marketing through mobile devices, such as cell phones. Select the tips that apply to your situation, and start putting together a mobile marketing campaign that works for your business.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This will ensure that your viewers will not get annoyed by your messages.
Become very knowledgeable about the customers you are trying to reach. It's important to know what your target audience needs and wants before you waste any money on mobile marketing. Which are they more likely to use: their cellphones or their computers? What is the most common phone OS employed? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. There are different types of mobile devices you need to consider when creating a mobile campaign. You will have to find a script that works well on as many different platforms as possible.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Your current customers will take much more kindly to receiving product updates and text messages than new customers. It is not unusual for a new customer to perceive a mobile message as spam.
You should know that location is essential when it comes to mobile marketing. Unlike other marketing methods, mobile marketing lets customers know right where you are. You could attract your customers to your stores and encourage them to share their location with their friends. Give some thought to the potential that location-specific marketing strategies present for your business.
Include maps on your site for your local customers that are easily seen with various mobile devices. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
For a greater marketing effect, include as much detailed information as possible at one time. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. Let people know via an email about seven days before the sale happens and text them about an hour before.
Maximize the effect of your advertisements by trying to go viral. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
To reiterate, the definition of mobile marketing depends on the definer's sense of the term. There is no widely accepted concrete definition. Although it is commonly accepted that it includes marketing through mobile devices, such as cell phones. Select the tips that apply to your situation, and start putting together a mobile marketing campaign that works for your business.
SMS Service Providers (SMS Gateway Providers, SMS Resellers, SMS Brokers)
There is a demand for SMS connectivity from applications that does not require the sending or receiving of large amount of SMS messages. One example is a remote monitoring system. If the remote monitoring system finds that a certain server is not responding, it will send an SMS alert to the system administrator's mobile phone. This remote monitoring system will have a very small amount of SMS traffic per month since the servers being monitored should be working fine most of the time.
Since a wireless carrier usually does not provide direct SMSC or SMS gateway access to users without a large amount of SMS traffic, some companies come out to fill the gap. These companies are called SMS service providers. There is no minimal purchase requirement or monthly minimum usage requirement for many SMS service providers.
SMS service providers are also known as SMS gateway providers, SMS resellers and SMS brokers because of the following reasons:
SMS gateway providers -- An SMS service provider provides an SMS gateway for its users to send SMS messages to. This SMS gateway will then route the SMS messages to another SMS gateway or SMSC.
SMS resellers and SMS brokers -- SMS service providers buy a large amount of SMS messages from a lot of wireless carriers at a low price per SMS message. They then sell the SMS messages at a price higher than the cost.
Unlike wireless carriers, many SMS service providers provide detail information about their SMS connectivity service on their web site. For example, you may find the cost of the service, network coverage, protocols supported, developers' guide, etc, on the web site. Thus, the service of different SMS service providers can be compared easily. If you are not happy with, say the price or network coverage of an SMS service provider, you can simply leave its web site and find another SMS service provider.
Another advantage of using the SMS connectivity services of SMS service providers is that their network coverage is very good. They work hard to cover as many wireless networks as possible so as to make their services attractive. Some SMS service providers can send SMS messages not only to GSM wireless networks, but also to CDMA and TDMA wireless networks.
It is easy to send SMS messages with an SMS service provider. Here are the typical steps:
Register for an account on the SMS service provider's web site. (An SMS service provider may allow newly registered users to send a few free SMS messages for testing its service quality.)
Log into the account.
Buy a number of credits or SMS text messages online. Many SMS service providers support credit card payment and some also support PayPal.
Send SMS messages using a protocol / interface (e.g. HTTP, email, FTP) supported by the SMS service provider.
SMS service providers can be divided into two categories depending on how they require you to pay for their SMS messaging service:
Credit-based -- You purchase a number of credits from the SMS service provider's web site. Sending one SMS message will cost you one or more credits, depending on the country you send the SMS message to. For example, sending an SMS text message to India might cost you one credit while sending an SMS text message to the US might cost you two credits.
SMS-based -- You purchase a number of SMS messages from the SMS service provider's web site. The cost per SMS message is the same for all destinations. For example, if you purchase ten SMS messages, you can send at most ten SMS messages no matter the destination is India or the US.
The cost per SMS message sent depends on which SMS service provider you choose and how many SMS messages you purchase. It starts at around US $0.06 to US $0.07 per SMS message. The more SMS messages you purchased, the lower the cost of sending one SMS message.
A comparison of some SMS service providers can be found in "SMS Gateway Providers Comparison Table". You may also want to have a look at the article "How to Choose an SMS Gateway Provider" to learn some of the things that you should consider when choosing an SMS gateway provider for your SMS application.
Since a wireless carrier usually does not provide direct SMSC or SMS gateway access to users without a large amount of SMS traffic, some companies come out to fill the gap. These companies are called SMS service providers. There is no minimal purchase requirement or monthly minimum usage requirement for many SMS service providers.
SMS service providers are also known as SMS gateway providers, SMS resellers and SMS brokers because of the following reasons:
SMS gateway providers -- An SMS service provider provides an SMS gateway for its users to send SMS messages to. This SMS gateway will then route the SMS messages to another SMS gateway or SMSC.
SMS resellers and SMS brokers -- SMS service providers buy a large amount of SMS messages from a lot of wireless carriers at a low price per SMS message. They then sell the SMS messages at a price higher than the cost.
Unlike wireless carriers, many SMS service providers provide detail information about their SMS connectivity service on their web site. For example, you may find the cost of the service, network coverage, protocols supported, developers' guide, etc, on the web site. Thus, the service of different SMS service providers can be compared easily. If you are not happy with, say the price or network coverage of an SMS service provider, you can simply leave its web site and find another SMS service provider.
Another advantage of using the SMS connectivity services of SMS service providers is that their network coverage is very good. They work hard to cover as many wireless networks as possible so as to make their services attractive. Some SMS service providers can send SMS messages not only to GSM wireless networks, but also to CDMA and TDMA wireless networks.
It is easy to send SMS messages with an SMS service provider. Here are the typical steps:
Register for an account on the SMS service provider's web site. (An SMS service provider may allow newly registered users to send a few free SMS messages for testing its service quality.)
Log into the account.
Buy a number of credits or SMS text messages online. Many SMS service providers support credit card payment and some also support PayPal.
Send SMS messages using a protocol / interface (e.g. HTTP, email, FTP) supported by the SMS service provider.
SMS service providers can be divided into two categories depending on how they require you to pay for their SMS messaging service:
Credit-based -- You purchase a number of credits from the SMS service provider's web site. Sending one SMS message will cost you one or more credits, depending on the country you send the SMS message to. For example, sending an SMS text message to India might cost you one credit while sending an SMS text message to the US might cost you two credits.
SMS-based -- You purchase a number of SMS messages from the SMS service provider's web site. The cost per SMS message is the same for all destinations. For example, if you purchase ten SMS messages, you can send at most ten SMS messages no matter the destination is India or the US.
The cost per SMS message sent depends on which SMS service provider you choose and how many SMS messages you purchase. It starts at around US $0.06 to US $0.07 per SMS message. The more SMS messages you purchased, the lower the cost of sending one SMS message.
A comparison of some SMS service providers can be found in "SMS Gateway Providers Comparison Table". You may also want to have a look at the article "How to Choose an SMS Gateway Provider" to learn some of the things that you should consider when choosing an SMS gateway provider for your SMS application.
SMS Marketing: How to Harvest Your Customers' Mobile Details
SMS marketing is a huge growth area for businesses of all sizes, and it's not hard to see why. It's cheap (texts cost just a few pence, especially if bought in bulk), and it's easy to track return on investment.
But most of all, SMS marketing is direct and personal. Look at it this way: If you send your customers a marketing email, it's probably just one of dozens they'll receive that day. Chances are that only a few of them will open your email, meaning you'd need to send it to thousands of potential customers to make the exercise worthwhile.
That's not the case with SMS. Most people receive relatively few text messages from businesses (we'll look at why in a moment), and it's very hard to ignore a text when it arrives.
If you send 10,000 emails in a marketing campaign, only a few hundred will likely be read—even if you have a brilliant headline, great copy, and a must-have offer. But if you text 10,000 people, you can be pretty sure that nearly all your recipients will read your message. If your conversion rate for SMS marketing is close to your conversion rate for emails, that translates to 10 or 20 times as much business.
Interested? Before you start collecting customers' mobile numbers for SMS marketing, you need three essentials in place: a great offer, the right technology, and most important—your customers' trust.
A Question of Trust
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There's a reason most people don't get as many marketing texts as they get marketing emails. They see their phone numbers as more personal and more valuable than their email addresses, so they are more careful about whom they trust with their number compared with their email address.
The issue of trust is the great advantage that lies at the heart of SMS marketing. Because people are reluctant to give out their numbers, few businesses have those numbers, and so fewer marketing texts are sent compared with marketing emails. The result is that customers are unlikely to get bored with marketing texts the way they've become bored by marketing emails.
But trust is also the greatest obstacle that you, as a would-be SMS marketer, have to overcome. How do you persuade customers and potential customers to hand over their mobile numbers?
Obtaining those numbers comes down to your offering and your relationship with the customers you're targeting. SMS marketing isn't always great at converting absolutely new, cold customers who know nothing about your product or your brand (neither is email). But SMS is devastatingly effective when used on warm leads, or—in particular—when used to drive repeat business.
Let's imagine some scenarios:
You run a restaurant. Some of your customers travel several miles to visit you, and you'd like them to come more often. You collect their mobile numbers and send them the occasional text message—not too many, maybe one every couple of weeks—telling them about a special offer or your Dish of the Day.
You're an independent financial adviser. You use SMS to quickly notify customers when a great new product comes along.
You run a bike shop, selling new bikes, accessories, and spares. You also offer servicing. You text your customers to tell them about new offers, or to tell them that their bike is ready to pick up, or to notify them when their order has come in.
Those scenarios are based on driving repeat business in situations where customers have a genuine, proven interest in your product or service. They are all, to use the technical term, examples of permission-based marketing.
Getting the Numbers
But how do you persuade your customers to hand over their mobile numbers, and let you use them on a continuing basis?
You'll first need to establish trust. Once you've done that, you'll have several options open to you. Broadly, methods of acquiring mobile numbers from your customers fall into two categories: indirect and direct.
Indirect acquisition means asking for your customers' numbers for purely practical reasons (e.g., letting them know their order has arrived, reminding them about service dates, confirming appointments). That tends to be very effective because customers generally find SMS notifications and reminders very useful. However, if you're planning to use the numbers for further marketing activity, you must get your customers' active permission. If you don't, you'll probably be breaking your country's data-protection regulations.
Direct acquisition means asking for your customers' numbers specifically for the purpose of telling them about products and offers. It's a more upfront approach that tends to have a slightly lower success rate than indirect acquisition, but it deals directly with the problem of permission.
Keeping the Numbers
Once you've gotten the mobile numbers, you need to make sure customers remain happy with your marketing. If a customer asks you to stop sending messages, in most countries the law requires that you do indeed stop.
So, to retain the right to use a customer's number, you have to keep that customer happy. Don't text too often (maybe one offer every two weeks, unless you're really sure of the customer's loyalty), and make sure you're sending genuinely good offers that are very likely to appeal to them.
Above all, make sure you're sticking to those data protection rules—both in your country and your recipient's country (if it's different from yours).
Different legal systems offer different levels of protection for consumers regarding data security and marketing, but it's best to do a bit of research before you start your campaign. If you understand the relevant laws, you shouldn't find them too much of a burden—and they'll help you deliver a legal, effective, customer-friendly campaign.
Using Technology
Another way to grab your customers' mobile numbers is a form on your site. That method is effective because it saves time: a number submitted online can be fed directly into your marketing database, ready for automated inclusion in the next round of marketing.
Of course, technology plays a role in how you'll actually deliver your messages. Obviously, you don't want to be manually sending each text from your own phone (your thumb would get pretty sore!). That's why software exists that allows "texting on the computer." You can send and receive bulk SMS from your computer; you can also manage and build SMS lists.
How To Make Content King With Mobile Marketing
If you are completely new to the world of mobile marketing, then you are probably thinking that some tips on mobile marketing could help you immensely, so that you can begin your own career in this field. Listed below are some tips to get you started with your mobile marketing endeavors.
Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning, will simply turn customers off to your business, especially if they have to pay for each individual text that they receive from you.
Identify what your brand is and who you are right away. People usually remember the first and the last things that they hear. You will want your brand name first and the product last. Keep the middle short and directly to the point, because people will not spend a lot of time looking at the advertisement.
Use animations to get your message out. Multimedia Messaging Service functions like a slide show and are easy to set up. The animations can be anything from cartoon figures to animated icons. Watching a Multimedia Messaging animation is like flipping through a book and will bring enjoyment to your customers.
When you are designing your mobile marketing campaign, it is important to remember that many people have a slower data connection when using a phone. They also are looking at your site on a very small screen. You want to design your website so that these customers will not miss out on anything.
Ask customers to review you on the various review sites. You can put up QR codes that link directly to your business on a particular review site. Make it easy for them to tell the world how fantastic their experience was with you. The more positive reviews you have, the better your business will grow.
Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You have endless opportunities.
Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.
Do not send your messages anytime. People will not appreciate getting a message from you in the middle of the night. Perhaps you can even divide your customer base by time zones so that you do not send a message at an odd hour. Avoid sending messages during holidays, except if it is relevant to your campaign.
As you can see from the above list of tips, mobile marketing can be very useful in getting your products and services, the exposure that they need and deserve. After following these tips, you will no longer be new to mobile marketing, and you will soon become a mobile marketing expert.
Using Social Networking Sites for Business Reasons
The thought of social networking in the business sense probably has some negative perceptions on the part of some people in management positions. One perception is that employees waste a lot of company time on the Internet, updating or posting on their Facebook or Myspace pages. Although internet usage for personal reasons on company time is a problem that many companies have to deal with, there are some things a company can do to use social networking sites to their advantage.
Statistically a person is more likely to click on a link posted on a Facebook page than on a banner ad. If you have a lot of friends on Facebook, this could be quite beneficial. Also, links posted on Facebook pages get a better response than e-mail campaigns. In this age of spam, people spend more time deleting e-mails than actually reading them. Even Twitter gets a better response rate than some banner ads or e-mail campaigns. So why shouldn’t you use those statistics to your company’s benefit?
A lot of companies are already engaging people on social networking sites. Some of them may be your competitors. By you not utilizing the same resources, you are actually giving your competitors an advantage by allowing them to use a cheap form of marketing and promotion that you yourself are not using. Many companies start their own discussion groups and build a following. That following is what some in internet marketing circles may refer to as a community of value.
The concept of building a community of value has to do with having a centralized location where people can discuss your company’s service or products. They may also be there to discuss some topics having to do with your industry. You may then use that as a forum to announce your upcoming product releases or information regarding your services. The idea is to pull in your target demographic to which you prefer to market to.
Let’s say you are a night club or tavern owner. You can start a Myspace music page. On that music page you can post songs from some of the local bands that may play at your establishment. You can also post your entertainment or events calendar. Then you can search for people in the local area, even by zip code, and send out friend requests to them. At your establishment, list your page so that your customers can be added as one of your friends. Now you have an online community to advertise and market to.
That’s just an example of one industry that can benefit from using social networking sites. Another example could be a fitness club. It could have a Facebook or Myspace page that can include blogs on health and fitness tips. Other people in the local area can stumble onto the page and become interested in signing up for a membership after engaging in some of the online discussions. The blogs could be about anything having to do with fitness. They could also be about healthy eating, weight loss, tips on avoiding injury during exercise or health related issues.
Another great advantage of using social networking sites is the fact that it is very user friendly. In the old days, in order to have an internet presence, you would have to hire a web developer to create a site for you. A lot of businesses are using a profile page on a social networking site as a means of establishing an internet presence. They update it themselves and are able to do it at their own convenience. Let’s also not forget that it’s free. Having a website developed for your business could be quite costly. However, if your company already has a website, you may use your social networking pages to complement it and drive traffic to it. So it will help your business whether you have your own website or not.
You can also use YouTube as a means of promoting your business. YouTube allows you to have friends, just like the other social networking sites, and allows people to subscribe to your videos. If they subscribe, they will be notified whenever you release a new video. You can do your own commercials or promotional videos and post them on your YouTube page. You may then take the embed code and post it on any of your other social networking profile pages. The best approach would be to try to use all of these sites in conjunction with one another.
Customizability is a nice feature to consider as well. Twitter allows you to use any background image you want. You could use the same background image you use for your Twitter page that you would for your Myspace or YouTube pages. It could also be the same one you use for your website. This would give all of your pages a consistent look and create the impression that they are all just an extension of your main website or each other.
Business opportunities may even come your way that may not have otherwise, had you not had an internet presence. So the potential is there for social networking sites to be used as business networking sites. The point is that social networking sites aren’t just for socializing anymore. They could also be used for business reasons.
How Social Media Marketing Can Make You Money
Social networking is an increasingly popular way for companies to interact with consumers online. If you have anything to promote, be it a product, service or just a website, this is fantastic news. It is a thrilling method for reaching a new audience and communicating with the one you already have. Keep reading for some practical advice on how you can capitalize on the social media marketing phenom.
Review everything you put up a couple of times before you actually add it to your social media marketing. Sometimes social media pages go viral, so be careful of making mistakes. It will make for much publicity, but probably not the right kind.
Use a variety of social marketing venues for the greatest success. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. You have a greater chance of success if you implement many types of media outlets.
Share as much content as you can. You must produce high quality articles, then post them in highly visible areas of your social sites. You should consider putting these thing on websites such as HubPages or Associated Content using your name. If necessary, pay people to create content for you, or re-use articles you've written before.
You should add a catchy headline to grab the attention of visitors. Suggest answering a question they have probably been asking. Some words, such as "special" and "one-time-only" can generate interest all by themselves. When people are very curious they are more like to read your content rather than passing over it.
Your followers can easily view your content if you use Facebook. If people comment on something you post, something shows up in that person's feed that is view-able to their friends. You should ask your visitors to ask questions and comment so that you get more visability with posts you have made.
You have to remember that media and social networking profiles should be used differently, and remember to localize them with nearby areas. Learn about world regions and countries and specifically target your marketing. Your viewers will feel more at home with a site that caters to their specific culture. They will likely return again and again.
Take your time in deciding what an overall, high level strategy will entail. Without an overall business plan you may find yourself moving from one trend to another without allowing any of them time to really work. Develop a plan which includes your specific strategies and a reasonable timeline to follow.
Use links to tie together your various social media sites. Add links to your blog where readers can follow you on Twitter, find your videos on YouTube, and like you on Facebook. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. Link your marketing across different social media platforms for increased customer traffic.
As a business person, it's all about advertising your brand and finding loyal, repeat customers. Social media is a great way to make this happen. Follow the advice offered in this article to begin adjusting yourself and your business to the world of social media. You should get results quickly if you are motivated and willing to learn more about social networks. An excellent thing to boost your business may just be found in social media.
FTC urges mobile marketers not to cut corners when designing around small screens
By Chantal Tode
While mobile marketers frequently find themselves challenged when it comes to telling a compelling story on mobile devices, this is no excuse for leaving the necessary disclosures, according to new guidelines from the Federal Trade Commission.
The FTC this week released updated guidelines for online advertising disclosures that take into account the expanding use of smartphones and the rise of social media marketing. However, with advertisers urged to make sure hyperlinks are labeled properly and not to use pop-ups for disclosures, some mobile marketers may find themselves scrambling to adjust.
“Most advertisers aren’t trying to hide disclosures from their customers,” said Dave Martin, senior vice president of media at Ignited, El Segundo, CA. “The issue is really one of real estate.Creat The Best Social Media Marketing With These Ideas
Using social media to market has become one of the most effective ways to advertise your business. While navigating the world of social media can be intimidating to the uninitiated, anyone who is willing to explore all it has to offer will find it less frightening. Take some time to ponder the tips and advice in the article below.
When you use social media sites like Facebook, it's very important to make sure you update your business profile often. You will probably lose most of your audience if you don't update frequently and your profile contains no recent content.
Use the advertising opportunities that social media sites offer. It's often cheaper to advertise on social media sites than it is elsewhere. It also gives you the added ability to zoom in on the type of customers who actually want your product or service. Facebook and Myspace provide targeted advertising opportunities and can focus your money on the audience that will be the most profitable for your business.
Use the one-two punch of email marketing and social media marketing. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.
You need to have more than one channel if you're using social media to market your business. Try a few different channels. It is easier to reach a broader market by using several different outlets. You will be able to learn how to market in a variety of places.
Buttons are a godsend when it comes to keeping up with social media. Attach a subscription button to your RSS feed on your site. This will help the readers of your blog access your social networks with ease. This will make it more simple for those that already know how you do things to stay with you when moving from place to place online.
You can whip up shopper-friendly storefronts with your social media campaign. Setting up a storefront on Facebook, that can be easily accessed through your postings on your site, is a great idea. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. Using this method you can allow them to stay on Facebook, which many of them would prefer.
Even with constant revolutions in how we communicate on social networks, we should still maintain the same basic mannerisms and professional characteristics. Making personal connections with other users is fine, but the tone of communication should stay professional. If you do not like certain posts, you can delete them, but try to refrain from getting into arguments. Make your own separate, personal profile; this will allow you to have interactions with your personal friends.
This article has shown you that social media marketing is not that hard to do. There are a lot of social media sites out there and even more people using them, so you should have no trouble running a great campaign. You just need to be willing to spend some time and effort to reap the rewards of this new way of marketing your business online.
Using social media to market has become one of the most effective ways to advertise your business. While navigating the world of social media can be intimidating to the uninitiated, anyone who is willing to explore all it has to offer will find it less frightening. Take some time to ponder the tips and advice in the article below.
When you use social media sites like Facebook, it's very important to make sure you update your business profile often. You will probably lose most of your audience if you don't update frequently and your profile contains no recent content.
Use the advertising opportunities that social media sites offer. It's often cheaper to advertise on social media sites than it is elsewhere. It also gives you the added ability to zoom in on the type of customers who actually want your product or service. Facebook and Myspace provide targeted advertising opportunities and can focus your money on the audience that will be the most profitable for your business.
Use the one-two punch of email marketing and social media marketing. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.
You need to have more than one channel if you're using social media to market your business. Try a few different channels. It is easier to reach a broader market by using several different outlets. You will be able to learn how to market in a variety of places.
Buttons are a godsend when it comes to keeping up with social media. Attach a subscription button to your RSS feed on your site. This will help the readers of your blog access your social networks with ease. This will make it more simple for those that already know how you do things to stay with you when moving from place to place online.
You can whip up shopper-friendly storefronts with your social media campaign. Setting up a storefront on Facebook, that can be easily accessed through your postings on your site, is a great idea. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. Using this method you can allow them to stay on Facebook, which many of them would prefer.
Even with constant revolutions in how we communicate on social networks, we should still maintain the same basic mannerisms and professional characteristics. Making personal connections with other users is fine, but the tone of communication should stay professional. If you do not like certain posts, you can delete them, but try to refrain from getting into arguments. Make your own separate, personal profile; this will allow you to have interactions with your personal friends.
This article has shown you that social media marketing is not that hard to do. There are a lot of social media sites out there and even more people using them, so you should have no trouble running a great campaign. You just need to be willing to spend some time and effort to reap the rewards of this new way of marketing your business online.
